Embarking on a perpetual journey through its rich legacy in travel, the House pays homage to the timeless ritual of seasonal escapes to seaside retreats with the Gucci Resort Collection. Elevating the vacation wardrobe into a vibrant travelogue, this collection features an array of exclusive items tailored to the world's premier travel destinations.
Bags, sunglasses, hats, and beach blankets, each infused with the essence of specific warm-weather havens, constitute the local product offerings. The ready-to-wear and shoes from the collection will be available not only at resort locations but also on Gucci.com.
At the heart of this special selection lies the reimagined GG monogram, adorned with a zig-zag-patterned background and vibrant color combinations unique to each resort destination. The cities showcased in this collection read like a poetic list of enchanting locales, including Bondi, Bodrum, Cancun, Cannes, Capri, Dubai, Forte dei Marmi, the Hamptons, Hawaii, Ibiza, Jeju, Marbella, Miami, Monte Carlo, Mykonos, Okinawa, Palm Desert, Porto Cervo, Phuket, and Rio de Janeiro. Imprinted with the name of the inspiring city, each item becomes a cherished travel memento, weaving the tale of an individual's expansive journey.
Photographer and director Max Siedentopf artfully captures the essence of the collection in a surreal and playful campaign. Gucci Resort pieces transcend their materiality to become monumental in mini dioramas, embodying the spirit of diverse resort destinations. Tote bags and sunglasses seamlessly blend into the landscape, while larger-than-life beach-goers inject energy into the frozen-in-time scenes. A poignant reminder that even in the most familiar destinations, unexpected stories are waiting to unfold.
The Gucci Resort Collection will be available through designated stores and Gucci.com. Additionally, special Pop-Ups inspired by beachside cabanas will grace resort destinations, offering an exclusive product lineup to further enhance the immersive experience.
