Lain Snow, a distinctive swimwear brand hailing from the sunny shores of North Carolina, has rapidly made a name for itself in the fashion world for its unique approach to family-friendly beachwear. Catering to parents and children who delight in coordinated styles, Lain Snow is more than just a swimwear brand – it's a celebration of family bonding and shared fashion statements. This year, the brand is set to elevate its status further with the introduction of the Coastal Cowboy collection, a creative blend of Southern charm and tropical chic.
The Coastal Cowboy collection is a daring yet playful fusion that brings together the rustic essence of the American West with the laid-back, sun-soaked vibes of Miami beaches. It's an exciting departure from the conventional, promising to add an element of fun and novelty to family beach outings. The collection features a range of ready-to-buy swimwear that boasts vibrant, eye-catching designs perfect for parents and kids alike. Each piece is crafted to stand out, with playful prints and neon colors that capture the essence of both coastal leisure and country boldness.
Adding an eccentric twist to the collection, Lain Snow has collaborated with the iconic Aspen store Kemo Sabe, known for its standout cowboy boots and hats. These distinctive accessories are paired with the swimwear, offering a unique Western flair to the coastal-inspired ensembles. It's a bold statement that encapsulates the spirit of adventure and playfulness at the heart of the brand.
Lain Snow's journey to prominence is as inspiring as its collections. The brand was founded by designer and proud mother of two, Becca Ingle, who catapulted to fame after her creative designs went viral on TikTok in 2021. Since then, Becca has not only established herself as a top designer but also cultivated a substantial social media following. Her influence extends to a close-knit community of influencer friends who are confirmed to model in her upcoming show. Notable influencer stars such as Caitlin Covington, Salome Andrea, and Jaslyn Ome are set to walk the runway, showcasing their support for Becca and her mission to make all moms feel fabulous and confident.
Becca's inspiration for Lain Snow stems from her own experiences and joys of motherhood. “There’s nothing more delightful to me than coordinating looks with my family as we travel around the world. The opportunity to create these special moments for other moms is what drives my brand, which I've lovingly named after my beautiful daughter, Lainey Snow," Becca explains. Each collection from Lain Snow is thoughtfully designed to celebrate motherhood, offering pieces that are not only stylish and fun but also comfortable and practical.
The anticipation for the Coastal Cowboy collection is palpable, with its official release scheduled for June 16. The collection will be available for purchase online through the upscale children's boutique Maisonette, as well as in select in-store locations across North Carolina, the brand's home base. This release marks a significant milestone for Lain Snow, as it continues to redefine family swimwear with its innovative and inclusive designs. The collection promises to be a hit among families who value both style and togetherness, making Lain Snow a go-to brand for beachside fashion.
