Lana Del Rey graces the spotlight as the latest SKIMS sensation. The 38-year-old "Say Yes to Heaven" songstress was unveiled on Thursday as the fresh face for Kim Kardashian's renowned brand, taking center stage in the highly-anticipated Valentine's Day shop, set to drop on January 23 with prices ranging from $16 to $124.
In an exclusive press release, Del Rey expressed her enthusiasm, stating, “I’ve been a devoted fan of SKIMS since its inception, so being featured in their Valentine’s campaign is incredibly thrilling. The collection is an exquisite blend of beauty and fantasy, making the collaboration with photographer Nadia Lee Cohen a joyous creative venture. I can't wait for you to experience the magic as much as I did.”
The sultry advertisement effortlessly channels Lana Del Rey's signature Old Hollywood glamour and vintage Americana aesthetic, a trademark of the 11-time Grammy nominee.
Del Rey dons some of her most alluring ensembles to date, showcasing SKIMS' Valentine's Day lingerie collection designed for the most romantic season of the year. In a striking image, she exudes charm in a baby blue lace cutout bodysuit paired with gloves and adorned with bow barrettes for an added touch of flirtatious allure. All this while seated in a plush velvet heart-shaped chocolate box, spacious enough to encapsulate not just Del Rey but also the bombshell energy she effortlessly radiates.
