LIV is all velvet rope and VIP and Gucci and Prada and bottle service. It's not the place to go in jeans and a t-shirt hoping for a free shot of Jameson to go with your $6 beer. It is the place to go if your Manolo Blahnik's finally arrived and you've got the need to show them off while hoping to rub elbows with Kim Kardashian, Alex Rodriguez, Kate Hudson, or Jay-Z (all previous guests of the establishment).