In a recent discussion with TIME magazine, Patrick Mahomes, one of this year's TIME100 Most Influential People, credited pop superstar Taylor Swift and her fanbase for elevating the Kansas City Chiefs to a new level of global recognition. The connection between Swift and the Chiefs grew notably last season due to her relationship with the team’s tight end, Travis Kelce.
Mahomes explained how the team's visibility increased significantly: “[The Chiefs] went from a nationwide team that was kind of global to a full global worldwide team. That came from Taylor’s fanbase,” he stated, acknowledging the impact of Swift attending games and participating in team events.
The quarterback shared that the team has enjoyed the increased attention, which aligns with their goal to make football more engaging and approachable. “We like having that visibility,” Mahomes noted. “We want to make it fun, where kids grow up and play football and show their personality and be who they are."
During his interactions with Swift, Mahomes was impressed by her relentless dedication to her craft. Describing Swift as "down-to-earth," he remarked on her constant drive, whether she's working on music or exploring new ventures, even sports. “She’s never not working. You can see it by how she talks, even her business-minded approach to learning football,” he added.
Swift's involvement with the Chiefs has been part of a broader trend where celebrities influence sports teams' popularity and culture. Her relationship with Kelce has brought additional media focus to the team, enhancing their status on the global stage. The couple was recently spotted at the Coachella Valley Music & Arts Festival, further highlighting their high-profile relationship.
As the Chiefs continue to benefit from this heightened exposure, Mahomes looks forward to further integrating dynamic and engaging elements into the sport, inspired in part by Swift's enthusiastic and strategic approach to her engagements.
